Silver can be formed into any shape the mind can conceive

Feel free to download our report in full by clicking on the PDF icon. It is packed with statistics about audiences as well as the scope and reach of websites and ambient media. It also (we hope!) offers foresight and bold opinion about not only the digital world we live in today, but also the future.

Silver’s focus lies in helping brands to maximise these opportunities by creating a new kind of ‘above the line’ advertising for the digital age.

The reach of film has never been so great. As well as traditional media channels like TV and cinema, films can now be seen virtually anywhere and everywhere; our computers, phones or even on the escalator at the tube station.

Silver’s focus lies in helping brands to maximise these opportunities by creating a new kind of ‘above the line’ advertising for the digital age.

The films we produce are a bit like TV commercials in terms of quality, but far more targeted to specific audiences, and often more sophisticated in how they actually engage and entertain the consumer. By avoiding the limitations of a 30 second spot, we can make films for brands with a bit more substance. Advertising certainly, but with greater emotional weight and impact.

Our films can also work alongside more traditional TV advertising, broadening the depth and reach of an existing campaign as well as adding more layers to a brands’ personality.

We have recently commissioned an in-depth report into the often murky world of ‘digital media convergence’. This report looks at how the old medium of film is playing such a rich and pivotal role in leading edge digital communications. The results and data are fascinating.